Marketing audits for future growth
Marketing audits
Even the most successful businesses can outgrow their original strategy or find their marketing efforts aren’t quite hitting like they used to. Over time, industries evolve, customer expectations shift and competitors adapt. Without regular check-ins, it’s easy to drift off course, even if things seem to be working on the surface.
A marketing audit acts like a health check. It’s an opportunity to step back, assess what’s working, identify inconsistencies and recognise untapped potential. Whether it’s a misalignment between your brand and messaging, a drop in engagement or just a nagging sense that things could be sharper, an audit brings clarity and a plan to move forward with purpose.
Looking for direction? We can make a big difference. Get in contact to discuss your business’s needs.
Our three audit options
Comprehensive marketing audits
A comprehensive marketing audit covers all aspects of your marketing strategy, operations and performance to identify strengths, weaknesses, opportunities and threats.
We begin by taking a full audit of your company’s current and previous marketing. If required we can then create a comprehensive marketing strategy to direct your future marketing or leave you to implement the changes yourselves.
Businesses often request an audit before launching a new campaign, changing management, rebranding, when wanting to achieve new goals such as reaching a new audience or when their marketing has stalled and they don’t know why.
We never offer ‘one size fits all’ marketing, your audit will be bespoke to your individual business.
If a full marketing audit is too much right now, we can provide a review of your website, social media or any other aspect of your marketing:
Social media audit
If you keep doing what you’ve always done, you’ll keep getting what you’ve always got. Sometimes an audit of your social media marketing is the best way to review not only where things could be improved, but what has gone well and could be done more.
A social media audit helps businesses use their time and resources more effectively. It ensures each channel supports broader business goals and speaks to the right audience. Whether engagement is low, follower growth has stalled or content is falling flat, an audit provides clarity and direction.
A social media audit is valuable as a regular health check to ensure your efforts are best placed and achieving potential. Ultimately, auditing your previous marketing helps improve results by showing you where to focus your time, what to fix and how to grow.
Website audit
A website is often a business’s most important marketing tool. If a site isn’t performing well, it could be losing traffic, leads or sales without the business even realising it. A website audit can uncover hidden issues and provide clear, actionable insights for improvement, helping a business maximise its online presence, improve user experience and drive better results.
A website audit is a comprehensive review of a website to evaluate its performance, structure, and overall effectiveness. It covers key areas such as technical health, SEO (search engine optimisation), content quality, user experience, design, mobile responsiveness and page speed. The goal is to identify issues that could be harming the site’s visibility, usability or ability to convert visitors into customers.