Find Your Freedom Visit Dean Wye campaign

Campaign summary

Find Your Freedom is a digital-led campaign that sees the creation of content by both Visit Dean Wye and selected influencers. Content creation and itineraries are amplified/seeded/boosted by social media activity and PR. The campaign includes video and still photography of real people doing/experiencing moments. Content features adventures of both the sedate and pulse racing variety, little known or off the beaten track destinations and experiences among locals. All set in “hidden gem” locations, drives, rides, walks, escapes, experiences, feasts and crafts as told through the eyes of visitors.

Target markets

Buzz seekers
Couples
Outdoorsy
Adventurous / active
Foodies
Arts and crafts
Wellbeing

The themes

Hidden Gems draws attention to lesser known locations and interesting experiences to enjoy, off the beaten track and unique to the area.

The Delicious Dean celebrates the fabulous flavours found here, shining a light on some of the best food and drink locations and tasty local produce.

Freedom Awaits connects visitors with nature, experiencing the magnificent surroundings, from wildlife spotting to forest bathing.

Get Out, Get Active covers a range of exhilarating experiences for adventurers, from laser tag to caving, high ropes to cycling.

The Crafty Forest inspires visitors to express their creativity, try their hand at pottery or mosaics, or learn new culinary skills.

The deliverables

Five new itineraries
New, inspiring copy
Six new videos
300 new photos
58 experiences

The filming

The shoot was carried out over five days and included 30 partner businesses and all four Forest of Dean towns. Two models were hired to ensure diversity.

We produced a hero campaign video and five shorter social videos, one for each itinerary.

These were posted on the Visit Dean Wye YouTube account, embedded into the website and posted on all social media accounts.

Influencers

Including visits from Weekend Candy, Sophie’s Suitcase Travels, Weekend Hiker, This Girl Walks and Pip in the City.

The results

Social media reach of over 100,000 in first month.

Case studies

Wyndcliffe Court Sculpture Gardens

Visit Dean Wye DMO

Puzzlewood Tourist Attraction

The Forest of Dean Sculpture Trail

Let’s Talk Well Charity

Forest of Dean, Cotswold and West Oxfordshire District Councils

Edale House Bed and Breakfast

Learn more

Inspire2Adventure

Hidden Valley Yurts Glamping

See more case studies and our full portfolio

What our clients say

These guys are the best! We couldn’t be more pleased with the result, the service and the attention to detail. Nothing was too much trouble! Highly recommended.
Edale House B&B

Alex is a real gem. She did a wonderful job… She went above and beyond what was asked of her… She works quickly and always delivers.
The Forest of Dean Sculpture Trail

Thanks for your enthusiasm and focus (and patience!)… Way beyond our expectations… We would highly recommend the service you offer.
Hidden Valley Yurts

Alex’s knowledge and experience has really helped us to get our message out there in a very effective and productive way.
Down to Earth CIC

All my reservations changing to something new has been seamless with Alex’s cool, calm and thoughtful approach.
Harts Barn Cookery School

Working with Alex was a pleasure. She provides a very professional and efficient service. Her experience and skill is outstanding… My heartfelt thanks, Alex.
Cath Robertson Therapies

Thank you for the social media training, we certainly found it useful… we have a broader understanding of why a company needs to utilise social media as part of their marketing strategy.
The CLA

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