Spring marketing campaign launched for Visit Dean Wye

We’ve just launched the brand new marketing campaign for Visit Dean Wye, the Destination Management Organisation for the Forest of Dean and Wye Valley. It’s called ‘Find Your Freedom’.

With a budget of £35k and completed in under four months it’s been a whirlwind of creativity, working with a small group to achieve a huge amount of work in a (very) short amount of time!

At the end of January and beginning of February I coordinated a five day photo and video shoot including 37 locations, 32 businesses, three models, seven volunteers, one photographer, one videographer, one assistant… and me directing, coordinating, project managing, timekeeping and cat herding!

‘Freedom awaits the adventurous, creative and spirited in the Forest of Dean. Whether you’re a foodie or thrill seeker, nature lover or wild explorer, this beautiful area has so many memorable experiences to offer. It’s a place to free your mind, body and soul, express yourself with arts and crafts, get outside and get active or simply explore a wealth of hidden gems and interesting things to do. And with vast woodlands, two majestic rivers and plenty of open spaces, there’s no better place to pull off your facemask and breathe in 2022.’

Here’s one of the videos:

You can also read my behind the scenes blog post here.

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