We’re still buzzing from the success of a recent PR visit we organised in the stunning Wye Valley – a project that has now blossomed into a 10-page feature in National Geographic UK. With words by the award-winning travel writer Ben Lerwill and breathtaking photography by Greg Funnell, the piece shines a national spotlight on one of Britain’s most beautiful and historic landscapes.
Curating the experience
Our aim was simple: to give Ben and Greg a true sense of what makes the Wye Valley so special. We crafted an itinerary that combined nature, history and adventure, making sure every element reflected the richness of the region. Highlights included:
- Guided walks through ancient woodland and along the winding banks of the River Wye
- Canoe trips that revealed the valley from a new perspective, with peaceful stretches broken only by the splash of paddles and the calls of kingfishers
- A private tour of Tintern Abbey, where the atmospheric ruins offered a chance to step back into centuries of history
Behind the scenes
As with any press trip, careful planning was key. From local guides and accommodation to ensuring the timing of experiences matched the best light for photography, every detail mattered. The collaboration with local partners ensured Ben and Greg experienced authentic encounters, delicious regional food and the welcoming spirit of the valley’s communities. I even had to organise collection and delivery of hardhats for their visit to Tintern Abbey so they could access the innermost parts which were closed off for renovations during their visit!
The result: A national showcase
The resulting feature captures both the grandeur and intimacy of the Wye Valley. Ben’s words paint a vivid picture of a landscape that has inspired poets and artists for centuries, while Greg’s photographs bring the story to life with sweeping views, atmospheric details and portraits that ground the story in its people and places.
Why it matters
Coverage of this calibre is invaluable – not just for the Wye Valley, but for the wider region’s tourism economy. A feature in National Geographic UK introduces the area to new audiences, inspires future visitors and underscores the area’s status as one of the UK’s must-see destinations.
We’re proud to have played a part in making this happen and to see the Wye Valley celebrated on such a prestigious platform.
Read the article at: https://www.nationalgeographic.com/travel/article/discovering-uk-wye-valley-riverside-routes-market-towns