We recently supported the launch of Inspire2Adventure’s stand-up paddleboarding (SUP) and Mega SUP experiences here in the Wye Valley. I’m thrilled how everything came together. This was one of those projects where strategy, creativity and a bit of adrenaline all collided – and the results speak for themselves!

From day one, the goal was clear: bring these unique adventures to life, get people talking and showcase the Wye Valley in a whole new way. I organised influencer experiences, worked with bloggers to capture authentic stories and coordinated targeted press coverage to ensure the launch reached the right audiences.

The influencer trips were a highlight – watching participants get on the boards, capture incredible photos and share their first-hand experiences online really helped people imagine themselves out on the river. On top of that, the press coverage we secured across outdoor, travel and lifestyle outlets amplified the excitement, showing the SUP and Mega SUP as thrilling, safe and accessible adventures for families, groups and corporates alike.

Beyond the launch day buzz, it’s been amazing to see the campaign continue to generate attention – blog posts, social content and newsletters are still inspiring people to get out on the river and the authentic reviews from customers are a testament to the great work by the Inspire2Adventure team who always prioritise customer experience and make sure everyone has a great day out with them.