We represented Visit Dean Wye at the British Tourism and Travel Show at the NEC in Birmingham from 22-23 September 2021.

The British Tourism & Travel Show is for tour operators, group travel organisers and travel trade professionals who want to discover exciting, new ideas for their trips, tours and itineraries. With more exhibitors than any other UK travel trade event it attracts teams from all over the UK and we were proud to be there to represent our beautiful destination.

We joined forces with Cotswolds Tourism, Visit Cheltenham and Visit Gloucester to create a Gloucestershire powerhouse, working together to showcase the attractions, tours, food & drink and places to stay across the area.

We had some really interesting meetings with school groups, bespoke and group tour organisers as well as listening to industry leaders with talks and keynotes from well known figures in tourism.

In advance of the show we put together the exhibition display you can see above and created a comprehensive travel trade guide to the Forest of Dean and Wye Valley which we loaded onto USBs to give away at the show.