Case study: Launching new luxury lakeside self-catering accommodation in Wales
Client: The Lake House, Lower Glyn Farm
What we did
We managed the full launch of The Lake House, overseeing strategy, content creation, positioning, launch campaign, social media, PR, influencer visits and website management to establish it as a premium luxury holiday destination.
The challenge
Launching a new holiday property in a competitive market with no existing brand presence. The aim was to attract high-end travellers, generate bookings quickly and earn positive reviews to build credibility.
The objectives
- Position The Lake House as a premier country retreat
- Generate strong early bookings
- Build social proof through exceptional guest experiences
- Create a cohesive brand presence across digital channels
Our strategy
We developed a comprehensive end-to-end approach:
- Defined the property’s unique value proposition and target audience
- Created high-quality, persuasive content to showcase luxury features and experiences
- Planned a launch campaign to drive early bookings and awareness
- Leveraged social media and digital channels to establish brand credibility
The implementation
- Crafted compelling website copy and visuals optimised for conversion
- Integrated user-friendly booking system and search engine optimisation
- Launched and managed a co-ordinated campaign across social media, email and local marketing channels
- Engaged targeted influencers to amplify reach and generate authentic buzz
- Created listings on relevant websites such as Visit Wales, Visit Monmouthshire and Visit Dean Wye
- Forged partnerships with local attractions and activity providers to cross-promote
- Managed ongoing social media content and engagement to build momentum
The results
- High booking rates within the first months of launch
- Exceptional guest reviews highlighting luxury experience and service
- Strong digital presence and brand recognition in the luxury holiday market
- Targeted influencer coverage such as Travel the World Family
- Widespread media coverage