Professional, comprehensive business branding
Helping your business stand out from the rest
What do you want your business to say?
Brand guidelines ensure your business has a professional, unique and relevant identity. It’s about bringing out your business’s personality and creating a brand which accurately represents what your business stands for.
Think branding is just about logos? Branding encompasses every visual element of your business, telling consumers who you are, what you do, what you sell and how you are positioned in the market. Developing a business’s branding includes a business’s name, tagline/positioning statement, colour scheme, style, font, description, market, tone of voice, imagery, logo and more. So before you ask; no, we don’t just do logos!
Are you giving out the right message to your prospective customers?
Consistent, professional branding is vital to build a business’s digital presence as well as build brand loyalty.
Direct, clear and consistent branding helps customers understand what your brand stands for, making it easier for them to recognise you, remember you and purchase from you.
Consistency builds trust. When a brand delivers a consistent message, it tells customers the business is professional, well-organised and reliable. This encourages them to trust in your brand and its product. It’s the basis of great marketing. When customers know what to expect, they are more likely to become loyal. They become accustomed to your brand’s promise and come back for it.
Customers will connect with a brand based on the messaging they have seen in that instance of engagement. If your business’s brand is inconsistent or confusing, customers can feel disconnected, dissatisfied and lose interest.
This is often seen when staff change, especially those in charge of social media management, graphic design, websites or copywriting. Audiences can quickly drop off when the messaging drastically changes and of course when the quality drops.
Our business branding package
Our business branding package includes the development of a complete brand guide with a portfolio of brand assets for your business, including your logo in web, print and vector formats. It costs a one-off £395 and can take a week or more to complete.
We love branding and rebranding businesses, because quality branding is so crucial and so often missed out by businesses.
If you’re not looking for a complete brand overhaul or guidelines, just auditing what you already have can make all important changes to level up your visual identity.